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  • MEMBERS COMMUNICATION
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          Thailand Elite Card enjoys the first quarter’s sale growth approaching 60% with THB 276m. profit and declares its position as Asia’s leading service provider of the privileged long-term stay in a country.

          Ms. Ratchadawan Loetsilathong, acting president of Thailand Privilege Card Company Limited – operator of the exclusive “Thailand Elite Card” membership program, revealed the turnover of the 2019’s first quarter (1 October – 31 December 2018). The total revenue is THB 364 million, which reflects 22.82% higher than the estimated goal and can be considered as 58.54% growth comparing to the same period of the previous year. The total profit is THB 276 million, which came from new members and fees.


          “The factors that help raise 22.82% turnover in the first quarter are the variety of our packages, the spot on and impressive services, including the improving of products and services that have pleasantly answered the varied demands of every member. Today, we also focus on improving the technologies and applications in order to provide more convenience to the members.” said Ms. Ratchadawan.

Information

The fiscal year 2018

(1 October 2017 – 30 September 2018)

The 1st quarter of the year 2019

(1 October – 31 December 2018)

Goal

THB 824 million

THB 296 million

Revenue from card sales

THB 1,021 million

THB 364 million

Profit from card sales

THB 671 million

THB 276 million

Higher than the goal

23.91%

22.82%


          Currently, the total members of Thailand Elite Card are 7,617 (as on 25 March 2019), which consists of the first generation since the company’s inception until 2013 totals 2,445 members and the new generation since 2014 until present totals 5,172 members. In 2018, the membership card sales approached 37% growth. The top 5 nationalities of the members are Chinese, British, Japanese, American and French.


          “The company also set the 5-year developing and business strategy plan with the vision to be “Asia’s leading provider for extraordinary residency program crafted for friends of Thailand.” The plan includes the developments of products, services and privileged benefits for the members. We have also adapted our sale and marketing strategy to sit well with the market’s demand and increase its efficiency. The services and outstanding benefits such as the facilitation of visa, government liaison, the Elite Personal Assistant at the airports and limousine service, are what we have never ceased to improve as they are the key factor of our business operation.
          I expect the company to have a part in elevating Thai tourism for the affluent tourists in a sustainable way. And I hope our membership program has a chance to serve Thailand as the way to express our gratitude to those who have been helpful to our country such as the foreign volunteers on the Tham Luang cave rescue; we gladly gifted them the special edition of Thailand Elite Card called “Elite Friend of Thailand”. Apart from more income and investment Thailand will gain from our long term stay members, the satisfaction and impression from our heartfelt hospitality and services also enhance the good image for Thailand.” stated Ms. Ratchadawan.

The Thailand Elite Card Members information updated on 31 January 2019

Gender: Male 78%   Female 22%

Age: 40-49, 30-39, 50-59, 60+, 20-29

Occupation: 1. Entrepreneur 37% 2. Investor 22% 3. Retiree 18% 4. Business man 16% 5. Student 7%

Nationality: 1. Chinese 2. British 3. Japanese 4. American 5. French

The highlight services and benefits:

- The facilitation of visa

- The Elite Personal Assistant at the airports

- The round-trip transfer from airport

- Complimentary health check

- Golf and Spa